Wilmington Mock Trials
For decades, the advertising industry has relied on focus groups to determine how a specific product or service will be received by the public before they officially launch a campaign. Wilmington mock trials help attorneys ‘test the market’ in a similar manner before they actually go to trial. Too many attorneys do not know how the jury will react to a case until the verdict is announced. At that point, it is too late to adjust strategies or correct the problem. You can avoid this by allowing our specialists to conduct the mock trials that will help you better understand how the jurors may react during your trial.
Mock Trials vs. Focus Groups
Many people use the terms ‘mock trials’ and ‘focus groups’ interchangeably, but there are important differences between the two. Focus groups are fairly informal and allow participants to ask questions and make observations regarding arguments and evidence. Focus groups are often held earlier during the trial phase and can help attorneys determine the theme of their case, as well as what evidence and arguments to present. During a focus group, attorneys also typically present only the key facts and findings in their case.
As the name suggests, mock trials are more formal and better represent an actual trial. Attorneys present their opening and closing arguments, the evidence they will use during the trial and the testimony they will use. Mock jurors will then deliberate and return with a verdict. While focus groups are useful, mock trials tend to provide a more in-depth look at jury dynamics and possible jury outcomes.
Why Use Mock Trials?
Mock trials hold many benefits for attorneys going to trial. These include:
- Obtain an objective evaluation of your case: You know that you can spend months, or even years, on a case. It is easy to become emotionally involved, which can make it difficult to view your facts and arguments objectively. A mock trial can give you a realistic outlook about liability and damages you may not otherwise have.
- Evaluate theme and arguments: You know that a strong case relies on a strong case theme, as well as effective arguments. A mock trial can provide you with important insight about the theme of your case and determine which arguments resonate strongly with the jury and which should be rejected.
- Settlement tool: After a successful mock trial, the results can be leveraged to help with settlement negotiations. A defendant who was not willing to settle previously may be more willing to make a reasonable offer after learning of the results of a mock trial.
We Can Conduct Your Mock Trials in Wilmington
A mock trial is not a guarantee that you will be able to completely predict how actual jurors will perceive your case. However, they are still an important tool when formulating trial strategies, and evaluating possible case settlements. At MGM Trial Services, Inc., we can conduct the Wilmington mock trials that can help you obtain valuable insight about your case that will allow you to obtain the most favorable outcome possible. Call us today at 410-303-7800 or contact us online to learn more.
