Philadelphia Jury Research
Law students spend many years learning procedures and how to evaluate details that do not always make sense to people who are not in the legal field. While it may be obvious to an attorney that a certain fact or issue is important to a case, jurors may ignore it and become distracted by small details that are not particularly relevant to a case.
Attorneys use jury research to bridge that gap and to gain a better understanding of how potential jurors will interpret and react to the facts of a case. Our Philadelphia jury research consultants can help with this task so attorneys can focus on crafting strong arguments for their case.
How Can Our Jury Research Consultants Help?
Any company that sells a product or service to consumers spends a significant amount of money to determine who their customers are, the message that will resonate with them, and how they make purchasing decisions. Our jury research consultants approach possible jurors in a similar manner. When researching jury members, we will:
- Identify important characteristics of prospective jurors
- Collect information from a larger group of individuals with similar beliefs and characteristics
- Analyze responses from potential jurors to find trends and other useful information
- Apply the data obtained when preparing for trial
Attorneys cannot practice their arguments and present evidence to the actual jury before trial. As such, independently researching like minded individuals and their responses is a crucial part of trial preparation.
How to Conduct Jury Research
There are two main categories of jury research. These are quantitative and qualitative. Quantitative research involves groups of people that are much larger and obtaining information in a much more standardized manner, such as using surveys and questionnaires. Quantitative research obtains information from a bigger crowd but it is inexpensive and can be done in a short amount of time.
Qualitative research, on the other hand, uses mock trial and jury focus groups. Due to the fact that the number of participants is smaller, qualitative research tends to be more in-depth and personalized. This is typically the form of jury research most attorneys use.
During a mock trial, an attorney will outline their opening and closing remarks, witness testimonies, and other evidence. A mock trial can take just a couple of hours or an entire day, and participants are usually compensated. Still, mock trials can also help attorneys analyze group dynamics and nonverbal communication, draft questions and scripts, and identify the criteria and goals of the jury once one is selected.
We Can Help with Jury Research in Philadelphia
Jury research is critical to any case that goes to trial. However, as an attorney you also have many other important elements to tend to. At MGM Trial Services, Inc., our Philadelphia jury research consultants can take this task off of your plate so you can focus on crafting your arguments, analyzing evidence, and more. Call us today at 410-303-7800 or contact us online to schedule a meeting with one of our knowledgeable consultants and to learn more about how we can help you prepare for trial.
