Fairfax Jury Research
You know that as a law student, you spent many years learning procedures and how to assess details that are not always pertinent to individuals who are not attorneys. Although it might be clear to a lawyer that a certain issue or fact is important in a case, members of the jury might ignore it and become preoccupied with details that are not as pertinent or relevant to a case.
As a lawyer, effective jury research can help you bridge the gap and better understand how prospective jurors will react to and interpret the facts in your case. Our Fairfax jury research specialists can assist with this task so you can focus solely on creating the best arguments for your case.
Why Conduct Jury Research?
When companies sell services or products to consumers, they spend a substantial amount of money to specify which customers will purchase it, the message that resonates with prospective consumers, and how they make buying decisions. Our jury research specialists approach jury research in the same manner. When conducting your jury research, we can help with the following tasks:
- Pinpoint important attitudes, beliefs, and characteristics of possible jurors
- Collect data from a bigger group of people who have similar characteristics and beliefs
- Analyze answers from possible jurors to identity trends and other useful data
- Apply any information obtained from the research when preparing for trial
It is unfortunate that you cannot present your evidence and practice your arguments to an actual jury prior to trial. Due to this, it is critical that you research likeminded people and their responses when preparing for trial so you have a better understanding of what type of juror you are looking for.
How is Jury Research Conducted?
The two main types of jury research are qualitative and quantitative. The latter involves assessing larger groups of people so you can obtain information in a manner that is more standardized, such as the use of questionnaires and surveys.
Qualitative jury research requires obtaining information from smaller groups of people, but this type does not require as much time and it is also less expensive. Qualitative jury research usually depends on using methods such as focus groups and mock trials. The data obtained is usually more personalized and comprehensive, which is why this is the type of jury research more lawyers rely on.
Mock trials are more formal and during them, a lawyer can practice their opening and closing arguments, witness examination and cross-examination, and more. Focus groups are not as formal but they are more interactive. Only the main facts and exhibits in a case are presented and participants are given the opportunity to ask questions and share opinions.
Call to Learn More About Our Methods of Jury Research in Fairfax
If you have a case going to trial, conducting proper jury research in Fairfax is of the utmost importance. At MGM Trial Services, Inc., our specialists can research prospective jurors so you can focus solely on crafting your arguments that will help you win your case. Call us today at 410-303-7800 or fill out our online form to schedule a consultation and to learn more about how we can help.
