Wilmington Jury Research

Jury research involves using different methods to determine how potential jurors think and ultimately, how they will make decisions during a trial. Our Wilmington jury research consultants can help you prepare for trial by identifying possible biases, testing arguments, and evaluating the strength of a case. We will identify key characteristics of potential jurors, gather information from a larger sampling of people with similar characteristics, analyze responses for trends, and apply the data to trial preparation. We do all of this to help you obtain the best result at trial.

Benefits of Jury Research

Jury research has a number of important benefits. These include:

• Understand decision-making: Effective jury research provides insightful information about how potential jurors evaluate evidence, process information, and make decisions.
• Test hypotheses: We use focus groups and mock trials to test certain hypotheses about decision-making and jury behavior.
• Develop and refine legal strategy: The findings from jury research can help inform the development of voir dire questions, jury instruction, and trial strategies.
• Develop effective arguments: Our jury research specialists can help you identify the strengths and potential weaknesses in your case, help you understand what evidence is most persuasive, and help you craft opening and closing arguments that are more effective.
• Identify possible bias: By researching the backgrounds and demographics of potential jurors, we can help you identify their possible biases so you can use the information to help shape voir dire questionnaire and your challenges for cause.
• Tailor evidence presentation: Effective jury research can show how different methods of evidence presentation can impact the perception of potential jurors, allowing you to tailor the way in which you present evidence to maximize its impact on jurors.

What Does Jury Research Involve?

There are many aspects of jury research. First, we will help you to better understand potential jurors by researching their demographics, political beliefs, and previous experiences that may influence their perspective. We use a number of different methods such as focus groups, mock trials, and surveys to collect information from potential jurors.

Focus groups and mock trials are particularly effective during jury research. Not only can answers and questions from participants help shape jury selection and how you present your case, but nonverbal cues are also indicative of the biases and preconceptions of potential jurors.

After researching using multiple methods, we will then apply the findings to inform trial strategy, including crafting arguments, selecting jurors, and developing themes. All of this helps you better understand jurors and how they will react to your arguments and evidence.

We Can Conduct Your Jury Research in Wilmington

You have a lot to do when preparing for trial. At MGM Trial Services, Inc., our Wilmington jury research specialists can learn everything you need to know about potential jurors so you can most effectively present evidence and arguments in a manner that will help you convince the jury and obtain a favorable outcome at trial. Call us now at 410-303-7800 or contact us online to schedule a consultation and to learn more about how we can help.