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Trial Graphics

When having graphics prepared for use at trial, it’s imperative that your graphic artist understands how the artwork will be used.  Creating a business card or a brochure or even a website is very different than creating trial graphics.  The graphics you’ll be using in court must powerfully illustrate your message without giving opposing counsel any reason to object to its use.  

Video Transcript

When having graphics prepared for use at trial, it’s imperative that your graphic artist understands how the artwork will be used.  Creating a business card or a brochure or even a website is very different than creating trial graphics.  The graphics you’ll be using in court must powerfully illustrate your message without giving opposing counsel any reason to object to its use.  

We’re currently designing a trial graphic for defense counsel in a medical malpractice case and one of the defenses in the case is that the plaintiff, rather than being sick, has drug seeking behavior, which, of course, undermines his credibility.  The objective given to us by our client was not only to show how many times the plaintiff found his way to the emergency room, but that the number of emergency room visits was unusually high.  

The first step then was to put everything into context.  We created a calendar and ghosted it into the background.  The second step was to show all the pertinent information related to those visits, emphasizing the drug seeking behavior.  We decided to show the information inside these yellow boxes that loosely resemble sticky notes.  Step three, which is the main focus of this graphic, is to convey that they number of visits is an unusually high number.  We accomplished step three by sizing the yellow squares just right.  The yellow sticky notes are as large as we can make them without crowding the data.  The message that this graphic conveys is ‘wow, that’s a lot of emergency visits’. 

We put a lot of thought into the artwork we create for trial.  Give us a call or send us an e-mail to discuss how we can help you with your upcoming case.



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